Spindrift
“We want to do something unique that features our employees to tease out our two new flavors coming out. Got any ideas that will hook people in?” And thus, a 6 week social micro series with short episodes, teasers, still photography and community engagement was born based on a cross between true crime podcasts and the ‘drama’ behind creating new flavors: “SQUEEZED: a Podumockery,.”
Results
+400K social impressions
20% increase in sales conversions
New flavors stand as #2 & #3 fastest selling flavors
Spindrift acquired for $600MM within 6 months. Coincidence?
Client:
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