Peet’s Coffee

Peet’s approached Blindspot with a simple ask and a big ambition: elevate their digital presence with design thinking, strategic clarity, and a deeper expression of the craft that defines the brand. What began as a single LinkedIn message evolved into a six-month creative partnership focused on reimagining how Peet’s shows up online.

Working hand-in-hand with their Brand and DTC teams, we infused new soul into the Peet’s homepage—reshaping UX/UI flows, refreshing visual language, and producing evergreen content that captures the artistry behind every roast. Our work centered on bringing forward what makes Peet’s iconic: the obsessive attention to detail, the heritage of craft, and the shared ritual between roaster and coffee drinker.

Results

+9.3% Conversion | +7.7% Total Revenue | +9.3% Revenue/Visitor | +2.5% Clickthrough Rate

+7.6% Add to Cart Rate | -1.2% Bounce Rate | +15% More visitors scrolled 100% of the page

SVP of Brand & DTC Jessica Buttimer said “You guys are true pros. Thank you for breathing life into the site and being so great to work with.”

And Kimberley Yaeger, Senior Director of Brand said “It was so great working with you and the team – thanks for all the collaboration, creativity and coffee beauty! ❤️”